With so many businesses eyeing for customer’s attention they knew they had to step away from the conventions and create a story that drew the audience in. I was brought in for my expertise in video production and storytelling. Below is a snippet of the video with audio overlay removed so no secrets are spilled before the upcoming launch!
The Solution? I interviewed a handful of their early beta testers to hear their unique stories and how the product and its services fit into their life. From there I began the process of storyboarding a story that captured many of the aspects that I had learned from the early adopters. The result was a characterized animation made with Adobe After Effects, Illustrator, and Premier. The video will be utilized across various digital touchpoints.
- Video Production
- Adobe Creative Suite